Which colours should be used in marketing?
Colour and marketing go hand in hand with each other. The use of colour in the marketing of a particular business, whether it is in advertising or products, can send either a positive or negative subconscious message, resulting in the creation of a good or bad perception of the business or product.
Caprice and Ritienne have researched the above topic, and prepared the following presentation:
The different colours used in marketing
In advertisements we encounter the use of so many colours. Some companies use monocolours, others a variety of colours. Some companies choose very bright colours, others use monotonous ones. Why do they choose particular colours? Is it because of the meanings associated with the colours?
Anastasia and Georgia researched the meaning of the colours, and found which companies associate themselves with that particular colour:
Marketing Strategies
In advertisements companies must use strategies that help to attract and retain customers. Which are the strategies used by advertising companies? Amberlynn and Lenise researched this topic, and prepared the following leaflet (seen as 2 images):
